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Domenika Lynch, Executive Director

Domenika Lynch is executive director of the Latino Alumni Association. She manages the overall administration of the LAA scholarship program and Latino alumni relations. She was previously vice president, market development manager for Bank of America, and account executive at Univision Communications Inc. Ms. Lynch is a board trustee   for St. Anne’s, an advocacy organization that supports teen-mothers and their babies.  She has been a part of the USC Neighborhood Outreach Grants Committee, the Toyota TODOS Scholarship Committee, the TELACU Scholarship Committee and the Telemundo Padres Heroes Selection Committee, and served as Bank of America’s Achievement Awards chair. She has been named a Los Angeles Community Hero by Telemundo, received an Educational Leadership Award from Saber es Poder and was selected as Chevron’s Breast Cancer L.A. Latino Initiative Spokesperson. Ms. Lynch received a BS in public administration from USC, and received an LAA scholarship while she was a student. She is currently pursuing a master of Marriage and Family Therapy at USC. She also is a proud Trojan parent.

Dolores Sotelo, Associate Director

Dolores Sotelo is associate director of the USC Latino Alumni Association. She oversees the LAA scholarship program and plays a key role in LAA’s annual events. Part of the USC Trojan Family since 1980, she previously served in positions in the USC Office of Admissions and the USC Viterbi School of Engineering – Minority Engineering Program. She has also held leadership roles with the USC Latino Forum and the Latino staff support organization, and is active in the University Staff Club. She has been honored for her commitment to USC Latino students by the USC Society of Hispanic Professional Engineers, the USC Latino Business Student Association, USC Chicanos for Progressive Education and the USC Latina/o Student Assembly. She is an avid Trojan football fan.

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Leticia Lozoya, Assistant Director

Leticia Lozoya is assistant director of the USC Latino Alumni Association.  She joins the organization with experience in guest service, event management, and administrative skills to create, produce and manage events.  In addition, she has acted as a liaison, representing high profile organizations such as the Disneyland Resort and California State University, Long Beach (CSULB) Alumni Association.  While working for the CSULB Alumni Association, she was the Alumni Programs Coordinator with focus in Golden Graduates, Regional Alumni and Recent Alumni programming.  Ms. Lozoya inaugurated the first reunion program for alumni that graduated 50 or more years ago.  The program was recognized with the ‘Gold Award of Excellence for New Program Initiatives by the Council for Advancement and Support of Education (CASE).  This program continues to be an ongoing tradition at her alma mater where she received her B.A. in Recreation and M.A. in Sports Management.


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Vivian Sampson, Budget Analyst

Vivian Sampson joined the USC Latino Alumni Association as Budget Analyst/Office Manager in March 2014.  She brings nearly thirty years of experience serving in the administrative function for national and international corporations including PricewaterhouseCoopers, LA Care Health Plan and Columbia Pictures.  Vivian will bring her project management and administrative vigor to the team.