Personally and professionally, Geri Holman ‘88 helps people achieve their dreams. As business development manager for Ceridian, she helps businesses maximize their human, financial and technology resources. As a volunteer, she founded FutureBoost! to provide personal coaching and motivational workshops for teens and young adults, guiding them toward their college and career objectives.
She brings this same passion to the USC Latino Alumni Association (LAA)—as well as business acumen honed at the USC Marshall School of Business. As co-chair of the Annual Golf Classic and member of the USC LAA Board of Directors, Geri helps raise the funds that augment the more than $750,000 in scholarships LAA gives annually to USC scholars.
In addition to its success as a fundraiser, the LAA Golf Tournament is one of the longest-standing alumni tournaments in Southern California—as well as being a lot of fun, Geri points out. “You have some people who are serious about golf and the play that way. But you also have people who are not the greatest golfers and they’re stopping at the ninth hole for pastramis and mojitos!” she says with a laugh.
Her tone shifts to seriousness when talking about what LAA means to her. “USC and LAA are a part of my family.” Although, as a young girl from a family in which no one had gone to college, Geri sometimes thought the dream of being a Trojan would elude her. Still, she made that dream come true.
“LAA is close to my heart because I went through the challenges that we help our students to overcome,” she says.
Those challenges include feeling intimidated by the application process and the cost of tuition. “Some students don’t realize that USC and our alumni network have funds to help them overcome financial obstacles,” Geri says, referring to a misconception she and fellow LAA members work hard to correct.
Geri’s selfless dedication led to her receiving the USC Alumni Association President’s Award for excellence in volunteerism and leadership in 2006. “I promised I would give back to those who had helped me,” says Geri. Through her continued work with LAA, she keeps doing exactly that.