The Ulloa brothers

The Ulloas, Walter ’70, Roland ’73 and Ronald ’76, grew up in a small agricultural community in California’s Imperial Valley. Their parents dreamed of the brothers attending USC—and they did just that, each earning a bachelor’s degree, followed by law degrees at other institutions. All three have become successful broadcast executives.

The Ulloa brothers share their success with new generations of Latino Trojans through their support of the USC Latino Alumni Association. Ronald is a member of the LAA Corporate Advisory Council and in 2012 the brothers were presenting sponsors of LAA’s 38th Annual Scholarship Dinner. The Ulloa brothers recall the first scholarship dinner, which raised just $16,000. This year, the total was $900,000.

“I can remember USC back in 1971; there weren’t many Latinos,” Roland says. “It’s terrific to see how diverse USC’s student population has become.”

Ronald, the youngest, says that when he attended USC he found a home away from home at El Centro Chicano—a support and resource center within the division of Student Affairs—and LAA. “I felt grounded at USC because I was able to surround myself with individuals who looked like me and who valued my heritage,” he says.

The brothers support LAA to honor their father (one of the first Mexican-American certified public accountants in California), and to ensure that current and future generations of Trojans will have the resources and mentoring to excel at USC.